New Library Database for Media Marketing and Advertising

Standard Rate and Data Service (SRDS) Media Solutions Online is now available through the library’s website. You can search media advertising information, contact data, as well as demographic and lifestyle statistics. For example, you can use the SRDS Lifestyle Market Audience Analyst (LMAA) module to find out which city has the biggest concentration of 18-24 year olds (Lafayette, IN). With that information, you can then search radio stations in Lafayette, IN that target the 18-24 age groups for advertising and marketing. You can also search for information on television, cable, newspapers, magazines and business media. Additional lifestyle ranking data in the LMAA module that can be searched include travel, health, food, automotive products, psychographics, and more.

More information on SRDS Media Solutions Online can be found at: http://library.webster.edu/databases/datalpha.html#dscsrds.

iPoll: New Database of Public Opinion Polls

iPoll, by Roper Center for Public Opinion Research, gives you the power to search multiple public opinion polls at one time. Over a half million questions from organizations, including Gallup Poll, Pew Research Associates and various media outlets, can be searched through this database. Some of the content goes all the way back to 1935 for a great historical perspective on public opinions. General public opinion polls, such as health, economy and media, are covered as well as specific polls such as election exit polls, presidential job performance, and others. Data sets for many of the polls are also included so you can view the research methodology and statistical calculations behind the results.

More information on iPoll can be found at: http://library.webster.edu/databases/datalpha.html#dscipoll.