Mediaweek Marketer’s Guide to Media 2010

Mediaweek Marketer’s Guide to Media 2010 is a handy reference guide listing media trends, rates, audience demographics and other information on a variety of media outlets. Media outlets covered in this book include television, radio, out-of-home, print, promotion, and interactive. Also included are special sections on teen and Hispanic demographics, and a glossary of media terms.

Mediaweek Marketer’s Guide to Media 2010 is available in the reference collection.