Advertising and the Mind of the Consumer

May 20, 2010 at 1:07 PM Leave a comment

The latest edition of Advertising and the Mind of the Consumer, by Max Sutherland, looks at successful advertising campaigns across multiple platforms of media. This book not only examines the secrets behind advertising success, but also looks at what it takes for an ad campaign to influence consumers. Also included are examples of advertising and an appendix on ad awareness.

Entry filed under: Advertising. Tags: , , .

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