New Library Database for Media Marketing and Advertising

Standard Rate and Data Service (SRDS) Media Solutions Online is now available through the library’s website. You can search media advertising information, contact data, as well as demographic and lifestyle statistics. For example, you can use the SRDS Lifestyle Market Audience Analyst (LMAA) module to find out which city has the biggest concentration of 18-24 year olds (Lafayette, IN). With that information, you can then search radio stations in Lafayette, IN that target the 18-24 age groups for advertising and marketing. You can also search for information on television, cable, newspapers, magazines and business media. Additional lifestyle ranking data in the LMAA module that can be searched include travel, health, food, automotive products, psychographics, and more.

More information on SRDS Media Solutions Online can be found at: http://library.webster.edu/databases/datalpha.html#dscsrds.